Kansas Launches National Campaign to Attract and Retain Talent
July 1, 2024
Lieutenant Governor and Secretary of Commerce David Toland, alongside leaders from across the state, today unveiled Love, Kansas, a dynamic talent attraction campaign aimed at boosting Kansas’ population by inviting past residents to choose the Sunflower State as their future home. This national marketing initiative will highlight Kansas as an exceptional place to live, work and raise a family, with a special emphasis on “boomerangs” – individuals with previous ties to the state.
The campaign was launched at the Flint Hills Discovery Center in Manhattan, where Lieutenant Governor Toland shared his personal journey back to Kansas that was inspired by a heartfelt phone call from a family friend about a job opportunity in his hometown of Iola.
