Rural Entrepreneurs Are Finding Success Away From Big Cities

3 Apr 2020

The economies of rural America are struggling. As a result, the percentage of startups that are in rural communities fell from 20% in the 1980s to around 12% currently, according to The Kauffman Foundation. But there’s a quiet and enterprising movement gathering steam among rural leaders to encourage local entrepreneurship and attract residents who’ll start businesses. It’s working.

“Lots of cool things are going on in rural America,” says Mary Ann Kristiansen, founder of the Hannah Grimes Marketplace and the Hannah Grimes Center for Entrepreneurship in Keene, N.H. Among those “cool things” is the way older adults have been embracing entrepreneurship in rural communities.

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